Because great music deserves to be heard.
Kind Of Press is an independent agency dedicated to jazz & creative music communication.
Each project supported receives genuine attention: here, we choose to engage with artists whose approach speaks to us sincerely.
Because to perform music well, you must first believe in it.
We build targeted communication campaigns to support the release of your album, EP, or single. From writing the press release to distribution to specialized media, including follow-up and monitoring, each campaign is designed to create a real connection between your music and the right media outlets (journalists, reviewers, radio hosts, etc.).
Do you have a musical project but don’t know where to start?
We help artists build strong foundations for their communication strategy: defining a clear artistic identity, shaping the right message, developing a promotional plan, creating essential communication tools, and identifying the best timing for each step.
An outside perspective can help clarify priorities, optimize actions, and maximize the impact of your project.
OUR
Conviction
In today’s saturated media landscape, artists need a clear strategy: strong positioning, a consistent message, and the right media connections.
Kind of Press helps jazz and creative music projects grow their visibility through thoughtful communication, targeted media outreach, and carefully structured campaigns.
Our approach is built on a simple method: analyze, structure, target — then create meaningful and measurable visibility.
A project becomes a narrative, a narrative becomes a strategy, and a strategy becomes real exposure.
Our commitment: precise, professional, and long-term support designed to connect your music with the right journalists, radio hosts, reviewers, and media platforms.
Meeting & Brief
We discuss your project, artistic universe, and objectives in order to define the editorial direction and overall strategy of the campaign.
Media Strategy & Plan
Development of the communication strategy, drafting of key messages, and creation of a targeted list of jazz media outlets.
Press Kit & Launch
Preparation of the press kit (biography, photos, streaming links), writing of the press release, and distribution to targeted journalists and media outlets.
Follow-ups & Results
Regular follow-up, personalized outreach, interview coordination, and detailed reporting of media coverage and campaign results.
KIND OF PRESS — ARTISTES & PROJETS
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